CLIENT: HERSHEY'S CHOCOLATE WORLD
CHALLENGE: Though sitting underneath one of the biggest LED screens in the world, there was still confusion of where Hershey's Chocolate World actually was.
SOLUTION: Give the target what they came for. New York! Time Square is crawling with tourists, specifically there to take in all the smells, eats, sights of NYC. This evergreen solution combined the greatest hits of NYC with the branded Hershey's treats served inside. We even threw in a few winks to the locals.
SOLUTION: Give the target what they came for. New York! Time Square is crawling with tourists, specifically there to take in all the smells, eats, sights of NYC. This evergreen solution combined the greatest hits of NYC with the branded Hershey's treats served inside. We even threw in a few winks to the locals.
